If your Google Ads is generating hundreds of clicks and conversions but remains stagnant, chances are the issue isn’t the ad itself, it’s the landing page. A poorly optimised or broken page can undo the results of even the best-targeted campaign. That’s why Google Ads specialists treat this as an important component of campaign success.
Landing pages are not just where visitors land, they’re where conversions happen. In this article, we’ll explore three key improvements experts implement in landing pages to drive better Quality Scores, lower ad spend, and get more conversions.
3 Landing Page Changes to Boost Conversions
Every visitor counts when clicks cost money, so a well-known AdWords agency in Sydney applies landing page practices to enhance ad performance. Here are the top landing page enhancements experts implement to turn clicks into customers:
1. Consistent Ad and Landing Page Messaging
One of the first things Google Ads specialists focus on is making sure the messages of the ad and landing pages match. This means your landing page should reflect that exact offer in the headline and supporting content. By doing this, the Google Ads Quality Score improves, Cost Per Click (CPC) decreases, and ad visibility increases. This also increases trust by reassuring users that they’ve landed in the right place.
2. Improving Page Speed & Mobile Optimisation
Page speed and mobile responsiveness play an important role in ad performance because delays can result in a drop in conversions. For this reason, an experienced Google advertising agency in Sydney uses tools to enhance landing pages by:
- Reducing image sizes
- Minifying CSS and JavaScript, and
- Enabling lazy loading
With most of Google Ads traffic coming from mobile devices, many Google Ads agencies ensure the mobile responsiveness of ads. If there’s a slow or broken mobile layout, bounce rates can spike and tank campaign ROI.
3. Streamlining Form Fields and CTAs
Lengthy or poorly designed forms are conversion killers, which is why Google Ads specialists opt to simplify forms to remove friction and make it easy for users to take action. Ideally, 3 to 5 form fields are enough to keep your target audience engaged without overwhelming them. In addition to A/B testing field quantity, specialists also test the CTA placement, button copy, and button colours that align with the brand and trigger user action.
Get Optimised Landing Pages with PPC Land
Google Ads specialists do more than just run campaigns. They fine-tune every element of the user journey to boost ROI. A well-designed, responsive, and functional page improves user experience and boosts the campaign’s performance and ROI. By optimising landing pages, businesses can turn more clicks into customers.
If you’re looking for a Sydney-based team that understands both ad strategy and on-site optimisation, trusted Google Ads companies like PPC Land put this into practice. To learn how we turn ad traffic into real results, visit our website today!
Frequently Asked Questions (FAQs)
Optimising your landing page ensures your ad spend results in meaningful conversions. Below are some frequently asked questions to help you understand the key steps involved:
Which actions are needed to optimise the landing page?
Incorporating keyword-rich headlines, mobile responsiveness, and minimal distractions can enhance the optimisation of your landing page. Additionally, A/B testing elements like CTAs and images can help identify what resonates best with your audience.
What makes a good landing page?
A good landing page seamlessly adjusts to different screen sizes, such as laptops, smartphones, and tablets. This involves using flexible layouts, scalable images, and mobile-friendly design frameworks like CSS media queries or responsive page builders.
How to fix a non-functional landing page?
Start by identifying issues such as broken links, slow load times, or form errors using tools like Google Search Console or PageSpeed Insights. Once identified, address technical bugs, update scripts or plugins, and test functionality across multiple browsers and devices to ensure a seamless user experience.
